ITV has announced plans to launch a new female-focused channel called ITVBe. The new channel will target a younger, female audience, focusing on reality and entertainment programming, aimed at 16 to 34-year-olds…

The announcement from ITV follows the female-focused plans of BBC boss Danny Cohen, banning male-dominated panel shows…

Such cases of positive-discrimination just serve to highlight the issue at hand. The gender distinction of TV shows (and now channels) reflects social attitudes towards women, both as presenters and viewers.

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