Raising ALS Awareness without the Ice Bucket

The ALS Ice Bucket Challenge has taken social-media by storm, but it isn’t without controversy. I’m not questioning the benefits of awareness and the importance of supporting medical research charities, my issue is with the intentions of some of the people taking part.

The most important part of this challenge is to raise awareness of ALS and donations for the ALS Association, but taking part in the challenge is futile without also taking the opportunity to educate yourself..

…Unfortunately, not everyone taking part in the challenge seems to be doing it for the right reasons. The charitable intentions of the trend are often lost in favour of publicity….

Continue reading: http://www.kettlemag.co.uk/article/raising-als-awareness-without-ice-bucket

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